Hill College

Social Media Guidelines


Introduction

These guidelines are intended to guide and enable faculty, staff and alumni who administer social media pages on behalf of Hill College.
The goal of social media sites is to generate a virtual Hill College community for various audiences. These sites will always be administered by at least one employee in the Marketing/PR department who will continually monitor these sites to ensure they enhance the Hill College image. The Hill College official website remains the central location for our audience and should never be neglected in favor of social media.  Instead, social media sites should be used to enhance communications with the college's target audiences.

Purposes

  • To share information
  • To support and enable recruiting, retention and alumni relations
  • To generate communication
Setting up a Facebook Page or Twitter Account
  • You must obtain explicit permission from the PR/Marketing Director to set up a social media page account.
  • All page accounts should be set up through the HC PR/Marketing Department. Please do not set up a page yourself. This will require a face-to-face meeting in the Welcome Center to get things going.
  • Please be aware, as an administrator, you will be expected to keep your site updated and fresh. That means checking your page on a daily basis. Doing this will also ensure inappropriate content is not popping up through comments and/or discussion on your page.
Be aware
  • Think twice before posting: Privacy does not exist in the world of social media. Be mindful of how it would reflect on the college that if a post becomes widely known. If you wouldn't say it in public, consider whether or not you should post it online. If you are unsure about posting something or how to respond to a comment, contact the Marketing/PR Director at (254) 659-7771.
  • Be accurate: Always have the facts straight before posting on social media, and review content for grammatical and spelling errors.
  • Be respectful: Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Responses should be considered carefully in light of how they would reflect on the person posting and/or the college and its institutional voice.
  • Remember our audience: They consist of prospective students, current students, colleagues and peers. Consider them before posting to ensure the post will not alienate, harm or provoke any of these groups.

Photo guidelines

Photos posted on social media sites should be done so with the utmost care. Nothing posted online is private, and photos should be regarded as such. The following guidelines should be used when posting photos:

  • Photos of children should not be posted without expressed consent from the parents. Even then such photos should be avoided.
  • Care should be taken not to post photos of individuals who would object. This may involve obtaining the appropriate permissions including a photo release form (available for download in the Public Relations section of the Secure Area on the HC website).
Photos posted on social media sites must be appropriate. As a guideline, they should be photos that could be posted on the college website. Examples of photos that should be avoided include but are not limited to: photos involving alcohol, nudity and/or graphic scenes.