Social Media Guidelines
The purpose of the Hill College social media guidelines are to ensure that networking sites such as Facebook, Twitter, LinkedIn, and YouTube are reflecting the College’s mission, program, services, and events by offering news and information to the students, faculty, staff, and friends of Hill College. Social media is a form of communication that allows us to directly interact with our current and prospective students, their families, local communities and stakeholders; guidelines are provided in order to protect the College’s reputation and image.
The Hill College official website remains the central location for our audience and should never be neglected in favor of social media. Instead, social media sites should be used to enhance communications with the College's target audience
Social media page Administrators
In order to assure that the university has the ability to uphold its responsibility for what is posted on university public social media, the responsible unit must have two administrators with full access to the account; one of the administrators must be an employee in the College’s Communication’s Office. The names and contact information for the other administrator should be submitted to the Communications Office.
Official College Social Media Sites
The official College social media sites are used to disseminate information about the College that is valuable and useful to current or future students, faculty, staff and the community. Content should be guided by these guidelines.
Division/Department /Program/College-Approved Club Sites and/or Fan Pages
Any division, department, or College-approved student club of Hill College wishing to create a social media account for the benefit of HC must make a request to the Communications Office. The name of the page administrator will be required.
Consideration should be given to whether information can be effectively communicated via social media, the intended (target) audience, and what is being communicated. The Office will make decisions regarding social media sites, including authorization of sites; evaluating requests for usage; and, maintaining a list of social media accounts, domains, active account logins, and passwords. Club sites will be administered by the faculty or staff advisor, rather than student members or officers.
Separate Personal and Professional Accounts
Employees of the College should be mindful of blurring their personal and professional lives when administering social media sites. Employees' personal social networking accounts are outside the purview of these guidelines, constitute personal communication, and must remain personal in nature. This helps ensure a distinction between sharing personal and College views. In addition, employees should never use their College-provided email account or password in conjunction with a personal social networking site.
Setting up a Facebook Page or Twitter Account
- You must obtain explicit permission from the Communication Director to set up a social media page account.
- All page accounts should be set up through the Communications Office. Please do not set up a page yourself. This will require a face-to-face meeting to get things going.
Social Media Publishing Guidelines
- Please be aware, as an administrator, you will be expected to keep your site updated and fresh. That means checking your page on a daily basis. Doing this will also ensure inappropriate content is not popping up through comments and/or discussion on your page.
- Think twice before posting: Privacy does not exist in the world of social media. Be mindful of how it would reflect on the College that if a post becomes widely known. If you wouldn't say it in public, consider whether or not you should post it online. If you are unsure about posting something or how to respond to a comment, contact the Communications Director at (254) 659-7771.
- Be accurate: Always have the facts straight before posting on social media, and review content for grammatical and spelling errors.
- Be respectful: Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Responses should be considered carefully in light of how they would reflect on the person posting and/or the college and its institutional voice.
- Remember our audience: They consist of prospective students, current students, colleagues and peers. Consider them before posting to ensure the post will not alienate, harm or provoke any of these groups.
- Photos posted on social media sites should be done so with the utmost care. Nothing posted online is private, and photos should be regarded as such. The following guidelines should be used when posting photos:
- Photos of children should not be posted without expressed consent from the parents. Even then such photos should be avoided.
- Care should be taken not to post photos of individuals who would object. This may involve obtaining the appropriate permissions including a photo release form (available for download in the Marketing and Communications section of the Secure Area on the HC website).
We appreciate your support in adhering to these best practices and procedures. Following the information in this document will ultimately allow for a better user experience as both a poster and as a subscriber.
If you are unsure about posting something regarding social media or need assistance in responding to an online comment or inquiry, contact Kira Zimmerman, Multimedia Manager, at 254.659.7772 or firstname.lastname@example.org.